The Bias We're Born With We are all born with quirks that make us inherently biased, which often – either knowingly or unknowingly – direct our actions. In his book Judgement Under Uncertainty, Daniel Kahneman argues against the logical and rational mind. He believed that “We are often confident when we are wrong, and an objective observer is more likely to detect our errors than we are.” Today, as we put the onus on technology to play our objective observer, it’s likely that